Our story starts five decades ago when I would hear a jackal howling during the night at our bushveld farm. I followed its tracks the next morning and, a few years later, when I had turned 18, I discovered the potential of adventure for self-discovery. I opened up myself for spiritual awareness, and listened to people and their battles to find their own potential.

Five years ago we took over IALA from the pioneers who had started it and could put theory into practice at Still Bay, where we developed a campus for adventure and outdoor training.

The SEI research report